Now, imagine this- among the usual lighthearted Snickers and Bud Lite advertisements is a seemingly out of place commercial advocating pro-life.
In an article published on NPR, Sam Sanders brings to light a pro-life commercial sponsored by Focus on the Family that is said to be airing during this year's Super Bowl. The ad will feature Heisman Trophy winner Tim Tebow and his mother, telling the story of how she was encouraged to consider abortion when she fell ill during her pregnancy. Although until now CBS has stood by its decision not to feature "advocacy" commercials, Sanders speculates that they have reconsidered due to the poor economy and many companies not wanting to shell out the considerable sum (around three million dollars) needed to advertise their products during the game. The article states that this will not be an overly political commercial; it will, instead, "celebrate life" and generate little debate and controversy.
This article does a fine job representing both stances on this issue. On one hand, it tells us that the commercial will be very family-friendly and will lack controversy and political overtones. However, Sanders also argues that Super Bowl Sunday may not be the time or the place to broadcast a commercial addressing such a highly debated topic. People are looking for entertaining and virtually meaningless commercials that make them laugh featuring products they already know and love. They are not going to be in the state of mind to be presented with an issue on which any person in the room or at their party could have opposing views.
Who knew the Super Bowl commercials that we have come to know and love, both laugh and roll our eyes at could be heading in such a heavy direction? How will this affect the mood on February 7th? The fact of the matter is every one of the millions of viewers that tune into the game could be influenced by this small but powerful ad. Even though some may choose to ignore it, others will simply appreciate or be annoyed by it, it is bound to stir up debate or at least a conversation in many houses across the nation.
Click here to view the article.
Emily
People have had a lot of things to say about this commercial airing. It was very controversial but I agree with you that it could influence people which I think is important!